NEW FORMAT Case Study 3
Case Study 3: Self-Owned & Operated Venture
The Alvah Stone
The Challenge
Open a full service restaurant in a mill built in 1834 with a limited budget and a 8 week renovation timeline which included a new dining room and bar.
Then in 2019 relaunch the restaurant to celebrate its 5th birthday to include new marketing platforms, new menu format and overhaul of service style and pricing.
The Approach
The Alvah Stone was created to be the neighborhood hub for Montague, serving creative, ingredient-focused American fare and regional craft beers, wines, and cocktails in an environment that is casual, modern, and distinctly its own.
The Results
Grew revenue by 18% in year 6.
Featured in Springfield Republican, Masslive, Hampshire Gazette and more
Named “Best Small Town Restaurant in Massachusetts 2018, Thrillist
Named “One of top ten meals of 2019”, Springfield Republican
Named “One of the do not miss meals of 2020”, Onlyinyourstate.com
